jetsetgreen

Wednesday, February 03, 2010

Dear Ford,

I'd love to be yours for a Ford Flex. I mean, who wouldn't love a Ford Flex? It's like a minivan with attitude: a two-tone, low-slung, leather-wearing, voice-activated hunk of gorgeous American blue steel.



If the Flex were a diamond, it would be a Harry Winston. If the Flex were a book it would be Fight Club. If the Flex were a movie it would be the movie adaptation of Fight Club. If Flex were on Mad Men it would be the white-hot love between Roger Sterling and Joan Holloway. If Flex were a band it would be The Killers. Or maybe Whitesnake.

I could drive a Flex for a couple of years, tell everyone how much I love it, plaster copious pictures of me on this here blog doing glamorous, but down-to-earth things with my Flex (like eating Oysters Rockefeller in the carpool lane, or planning a trip to Malaga and also Costco with my nav system.) We could be exclusive, because I'd shape up for you, baby.

And really, my friends can't get enough of my telling them what they love and what they should do; I get phone calls asking for my opinion all day. I can't help but think how their eyes would start batting in your direction, Ford, if they saw me driving one around (right, guys? Seriously...guys...hey, wait up!)

I was once devoted to Ford: I learned how to drive a manual on an F150; I loved my full size Bronco, but then I bought a Toyota, and we all know how that turned out.

But Ford, we have to work on this now, because I need a car so that I can do crazy-mysterious things like go to work, drive my children, haul gourmet cheeses, imported drinks, copious diapers, all with time left over to hit the party circuit. Maybe I wouldn't need the party circuit with my Flex's SYNC. That's right, party in my new Flex, every day at noon-thirty.


What do you think, Ford, want to rescue me from the clutches of Toyota where I've languished for fourteen years?

Yours,

The grounded Jet Set

60 comments:

Cicada said...

But does it offer you all the views of the road that your Toyota does? Like the view of the road directly beneath your feet through your floor holes?

I think this is the car for you.

TheOneTrueSue said...

If anyone has been through car-hell and deserves a Flex, it's you.

And Ford, Carina is a little trend-setter - give her a car and it'll suddenly be all the rage in Provo. Her legions of Twitter followers will all be storming the dealerships.

Giving her a car to use is just Good Business Sense.

Petit Elefant said...

You, my love, will be the talk of the town in a Ford Flex. Hot mama of two, living in the richly appointed suburbs of your childhood, driving a blue Ford Flex?

HOLD ME.

MomItForward said...

Can I be in the Ford Flex passenger seat while "we" plan "our" trip to Malaga, cuz like I'm gonna let you go without me?

And PS: We'd be planning it while eating gourmet cheese and listening to the Killers. And, I may write a blog post too, including Ford, fine cheese, and rockin' music. And, I'd make it a series, which would include us in Malaga! Can we rent a Ford in Malaga too? Cuz think of the great publicity for them!

La Yen said...

I ask the Vice President of Ford International Business Development Inc/Regional Manager for Latin America for a free car AT LEAST once a year. He laughs and tells me to get a job.

But if YOU ask? In Espanish? Maybe he will love you. The Latin Daughter he doesn't have.

Or go through a completely different channel entirely and bypass Papo.

But I think you would look super cute driving it.

Marie {Make and Takes} said...

Maybe with your new Ford Flex you'll expand your driving limit to a twenty mile radius, yes I said 20!! Or the car will be so hot, we'll all come to you!

Azúcar said...

MomIF, yes. Malaga it is. We can figure out a way to cruise Malaga in a Ford.

La Yen, sabes que necessito el numero del telefono de tu suegro? Y ojala puedo pedir por un Ford Flex usando a la idioma mas correcto del mundo. Amen.

Azúcar said...

Marie, I think my radius automatically increases to 40 minutes for a Flex. Is that enough? Should I extend it farther since I wouldn't be so afraid of impending mechanical doom?

Jenny said...

You could be like the Charitable One On Wheels. And drive around doing good while looking good. Think of the future you'd have as a carpool mom.

Emily Hill said...

Ford definitely needs you driving a Flex--you would make the Flex look even hotter than it does already. I only worry about what the new Flex will do to your marriage. Will you love Other Half as much as you love your new Flex? Will Other Half become jealous of all the time you spend with your Flex? You could very well be allowing temptation to enter your relationship. Then again, a little temptation never hurt anyone but your Toyota might. You definitely need a Ford Flex.

Holly said...

Dude, if you got a Ford Flex, then I'd get a Ford Flex. Anything that you do, I want to do—with the exception of birthing boys. I'm perfectly happy with my three dramatic little girls.

Oooh! Me and my three girls, cruising University Ave in a Ford Flex! Niiiiice.

{natalie} said...

i really hope you get the FLEX because that way you can drive me to the next killers concert.

i i eee said...

If it weren't for you, I would have never heard of a Ford Flex. Truly marketing at its best, here at the Jet Set.

Ford's already making a bundle off this post already. They totally owe you one, man.



Kid you not, captcha: goodowe

Azúcar said...

I'd give you all rides. Only you'd have to keep your hands to yourselves (NATALIE.)

Hannah said...

I had never heard of a Ford Flex before this post. We were in the market for a mini van now that baby #3 has arrived, but I think we better check this car out.

You have the best taste.

Vanessa said...

Carina

Hmm ok ONLY IF you bring me another cookies.

Essa Out.

Seriously you really deserve it you really really do.

-vanessa from inevergrewup.net

TOWR said...

I have lost all faith in American-made cars. If you get a Ford Flex and drive it for as long as you drove your last car, you will have restored my faith in Ford and America again.

Emily said...

I hafta tell you, I had never heard of the Flex until you mentioned it a few months ago, and then when I saw one on the street, I noticed it, I admired it, and I spent time thinking about it, all because what Carina thinks is cool must really have something to it. I am not a car person, but the Ford Flex is now on my radar. Good luck, I hope they give you one outright.

Kacy said...

I was thinking about getting a Flex myself--but I won't make a move until Azucar gives me a thumbs up.

Lisa said...

Funny you should post this. I'm actually researching cars right now (my minivan is on its last leg), and Azucar--we have similar taste and style (I tell myself), so if you like the Flex, I know I would. . .I hope you get it and tell me all about it and, most importantly, drive around those gourmet cheeses to my house.

Hailey said...

I would feel the need to dress up like Joan Holloway to even get into the Ford Flex--you know, to attend that cheese party. I think the disco ball will look smashing in there.

sue-donym said...

We NEED this car. And I say we because if Ford gave you this car, you would be driving us to Vegas. In style.

Scott Monty said...

While we're not in the regular habit of just giving away cars, maybe we could get you a week-long test drive experience, if we can figure out all of the details like location, timing and such.

Scott Monty
Global Digital Communications
Ford Motor Company
@ScottMonty

Chief Momma said...

I've been in your Toyota, and I agree.....you need a FORD. So pony up Ford, and give Azucar a shot. Trust me, you won't regret it!

Veeda said...

Lately, I've seen a few Ford commercials that are causing me to rethink my opinion on the company. New features that help drivers save time, fuel AND the environment? Interesting.

Unfortunately, I don't know anyone who has one around our part of the world. Carina, you would be a great trendsetter if you gave this vehicle your thumbs up of approval. If you like it, I might be more inclined to like it too.

It might be something for me to consider the next time I car shop. I mean, I am dealing with a sticky gas pedal right now . . .

Veeda said...

P.S. I just took another look at the Flex, and it's pretty cool looking.

April said...

Twelve years with Toyota is true dedication and commitment. And how many blogs have you written about it? Now, if you had the Flex, Ford could bet they'd get a whole lot of mileage outta you. Maybe they're not, as Scott Monty says, in the habit of just giving away cars, but who's to say something couldn't be worked out? Like maybe monthly payments are cut in half, with you making up the difference through your showmanship? You could even do wacky "Spot the Jet Set Flex!" contests. Or a weekly column featuring a Flex adventure. Etc. Etc. Etc.

Tiffany UnTwisted said...

Azu - I <3 you and your crazy cars. Remember the big ass red truck that barely turned over (and sometimes didn't and we had to leave it stranded in the BYU Law School parking lot to accumulate lots of tickets or figure out how to push start it which works really well considering we're both midgets)?

Remember the time that you got your Toyota and we ooo'd and ahh'd about it forever because it wasn't a ghetto ancient truck (like the red rocket) or ancient sentra (like mine was)???

Remember the time when I drove ... oh wait, that's been all the time lately because YOU NEED A NEW FREAKIN' CAR!!!

Now ...

Dear Scott Monty,

I know that Ford is on top of the forward-thinking marketing movement (as shown by the stellar Mark Coleman who runs your analytics programs and rocks at it!!), and you know that mommy bloggers are all the rage. I also know that Azucar is insanely amazing as her voluminous readers and followers will attest, and you might not know it yet but you'll agree. So, let's cut to the chase and pull a Nike: Just Do It, man! She can and will be an amazing advocate. Hell, every woman in America can somehow relate to her, and let's be honest here, the Flex is all about women on the go! Target market accomplishment. I'd say it sounds like a win-win for you both, and a much needed break on your advertising budget. Corporate chips in + local dealers for plugs about their dealerships and WHAM! You got the cost covered. Now, email me, and I'll help facilitate the logistics because that's what I do in Azu's life ... act as reality.

Love your guts, Scott! Really, I do!
tiffanytwisted

Kami said...

I can see us now: all glammed up headed to the party circuit, jamming to the Killers and choking back Oysters Rockefeller in the carpool lane in your new ultra cool (very Carina) Ford Flex.

I want it all to come true...minus the oyster part...yuck.

C'mon Ford, let's make this happen!

undefined said...

Oooohhh. Seriously, I haven't paid attention to Ford in years and years, but now you've got my eye/ear on it. I want you to drive it, and I want to know how you feel about it. Now that we're growing a family, I'm starting to think about the whole "we might need a bigger car one day" thing, and I've never been one for minivans. This, I might be able to do. Keep me posted!

Susan Petersen said...

the flex would be lucky to have you.

annie said...

i'm on board. with your plan. with alliterative car names. with pretty much anything that has the word 'flex' in it. or the words 'jet set.' you rock.

amelia said...

I cannot believe that is a minivan - that is one chic looking vehicle. Now the Flex NEEDS Carina behind the wheel. Really - you would make minivans cool because, let's be honest, they've got a lame soccer mom reputation. I cannot think of a better spokesperson - working mom who has mad style.

We're a Ford family...and we really need to retire the Ford Taurus. It's a freaking station wagon - yes, I need to upgrade from the '90s station wagon mom to...something. I've been super impressed with Ford's recent models (I <3 you Fusion) and I'm really curious about the Flex. You could convince me to go minivan.

fotohok said...

I sure hope they take you up on the offer. My family was an American car family until our Ford and Dodge cars/trucks/broncos (and a pontiac I drove for a couple months) kept breaking down in horrifically expensive ways. I've been exclusively a Toyota person for at least 10 years now.

I'd be willing to give them a serious look again if you drove one in your busy life and with your family and let me know that is really was a good car from a newly up and coming car company.

(And let me tell ya the fact that Mike Rowe narrates some of their commercials is a sprinkle of icing on the soon to be exciting Ford cake of a company. If you get a Flex that is.)

gurrbonzo said...

Anything less would be ridiculous!

Melody said...
This comment has been removed by the author.
Melody said...

The name alone: "Flex" . .. Come to mama, baby.

P.S. Yes, you are brilliant. Please say you really did send this to Ford.

Fig said...

You would look SO hot in a Flex. Bananas.

Miggy said...

If you were to flex in a Flex I think the universe might implode. You need one.

Buscando la Luz said...

You just might have converted me to a Ford fan. And that's saying something! Flex it, Carina!

Momoko Photography said...

Go get that Flex Home Girl!

Nemesis said...

Yeah, not sure where I've been. I didn't know that Ford had started making cool-looking cars!

Marge Bjork said...

Hmmm maybe your Ford Flex could convert me from my Honda-ism.

~j. said...

I fall in line: hadn't seen the Flex until you mentioned it. Looking for a minivan replacement. Want you to drive it to deliver cheeses to me, and to deliver me to Vegas.

Hollerrr.

Kalli Ko said...

Oysters are gross Carina, but hopefully they'll look past that and give you the car anyway...

Scott Monty said...

Love the stream of comments & encouragement here! We're certainly convinced that Azucar's community is a vibrant and powerful one. The only question for us is one of logistics, as we don't normally keep a fleet of media vehicles in Utah. We're working out the transport and budget details right now. It may take a bit to get to the bottom of that.

That is, unless we have a volunteer who wants to drive it from Denver to the Jet Set's digs in Utah...

rookie cookie said...

Low-slung, I like that. Clever.

Ethan and I were watching a little Idol, not with our pants on the ground, and we decided that we are sold on a Ford. The Sync system alone is worth the purchase.

If Ford ever needed a spokeswoman, I think it could be you. What do we need to do to convince Ford to drop off a Flex on your driveway??????

rookie cookie said...

Kalli, you are a fool. Oysters are the seafood of the Gods.

famousjay said...
This comment has been removed by the author.
"Lucky" said...

Holy smokes, Batgirl, that IS a hot ride! You deserve one.

Love,
One of the many who call you for advice, info and well-respected opinion

the emily said...

DUDE. Did the real Scott Monty seriously just comment and say he was working on it? You have GOT to be kidding me. Some people have all the luck. Scott, help a sister out! We've been a one-car family for six months now, AND I'm pregnant with baby #3 due in 3 weeks. Come on. You know you want to. It'll make you feel good.

~j. said...

Hi, Scott,

I'll volunteer to do the drive.

Fondly,
~j5t

b. said...

I love my Ford Edge...The Flex's smaller sister. (I don't think Flex had made her appearance when I bought my Edge)

I'm going with Ford will do the right thing...let me be the first to welcome you back to the Ford Family.

(an F150, seriously? I need photo proof)

Sandy said...
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Geo said...

They're fools if they let you go. But I have confidence they won't. Go!

Sandy said...

I actually really love my Ford Fusion. I was a Japanese car owner for the last 8 years. I would have given my first born for a 2010 Fusion Hybrid but settled for a used 08' SEL model. And... haven't looked back.

Flex is a great car. I loved Ford's urban research project that I saw a video on. Started out like a Scion xb (this is years before Scion though) and then I thought they dropped the project. I'll try to find the video (Scott or anyone from Ford, do you know which video I am referring to?)

sarah k. said...

I dunno, I'd be pretty skeptical of a toaster masquerading as a vehicle. Can you really put a person in it? And not just toast?

Rynell said...

If anyone should get this, it should be you. Serious.

Stepper the Mighty said...

Yeah, okay, but do I get any points for driving a '79 Chevy Nova? Orange? With leopard seats?

While pregnant?

I just feel like the Ford is staring at my Toyota. Staring it right down.

kerri ann said...

I've never seen a Ford Flex before but I think if I saw you driving one I'd probably want one for myself.
Especially if I found that husband and those children I've been looking for.