jetsetgreen

Thursday, April 22, 2010

Things I Don't Get: The New Nutella Commercials





Oh, Nutella, I don't get your silly Euro-style commercials.

Why are you trying to convince me that Nutella is a way to get my kids to eat a healthy breakfast?

WHO CARES ABOUT THE CHILDREN?

I eat my Nutella out of the jar, straight up. My kids aren't allowed to come near the Nutella.

Now, shh, you talky too much. Come play with mama.

38 comments:

~j. said...

Comment most uttered in my home by the resident three year old:

"Mom, chocolate on a spooooon!"

Emily said...

I only recently introduced my kids to Nutella. It's a hit (duh). Just today my daughter asked me in an anxious voice if I were aware we were almost out of Nutella. The world will surely end if I don't hit the store tomorrow for more!

Azúcar said...

When my kids ask for it I pretend I don't know what they're talking about.

"What do you mean the chocolate in the jar? Go play with your friends."

The redhead said...

Mmm, k. This is kind of creeping me out. I was thinking the same exact thing the first time I saw these commercials. Instead, they should show the mom secretly eating the Nutella in the dark pantry while the kids are in the kitchen eating boring oatmeal.

Azúcar said...

Yes. Wrong angle. Completely wrong angle.

NatTheFatRat said...

Yeah, I don't get . . . Nutella. Sigh. I just don't. It makes me thirsty. I feel like this makes me less of a person.

(My husband invented "The Black & White Bagel." Sesame seed bagel schmeared with half Nutella and half cream cheese. I'm all, just cream cheese thanks, here is my Woman Card since I'm obviously not a worthy member.)

jennie w. said...

The last time I was at Costco I noticed that Nutella has much less fat than peanut butter, so of course that makes it perfect for breakfast. I bought some for my kids who were beyond thrilled to be eating the inside of a truffle on their bagels.

But I felt so guilty (plus it's awfully sugary) that I had to give them lots of fruit to make up for the Nutella.

Scrappycook said...

I don't share with my kids either and frankly, the thought of spreading it on whole wheat sandwich bread makes me shudder!
I eat it straight up with a spoon but sometimes I like to pour it warm over vanilla ice cream or swirl a jar into pound cake before baking. Crap - now I'm craving nutella and we are out.

Likely said...

I think we all know that Nutella is no where near the complete, balanced breakfast.

It was never meant to be.

That is why it is so good.

canadacole said...

From the jar with a spoon DEFINITELY...but no one has mentioned our family favourite: baked into a Pillsbury crescent roll, hot from the oven.

You're welcome.

brinestone said...

What's to get? If you feed your kids Nutella for breakfast and still eat as much as you want yourself, the people who make Nutella make more money. Easy peasy.

Chelsea said...

At Christmas I bought the Costco pack of nutella and ate it all by myself. My husband never knew I had it because it was hidden next to the garbanzo beans and green chilies.

The crazy Shaw Family said...

I became the "coolest mom" in the neighborhood, when I made what our families call "S'moretillas"! That would be Nutella spread on a tortilla, with mini marshmallows, put in the microwave for 15 seconds, and then rolled up.
Yuuuuum!
(But I stopped making them, because I realized I then had to share with the kids, and whoever they decided to bring home with them. I can handle living in obscurity! I don't have to be the cool mom...)

b. said...

I don't enjoy Nutella.
But nobody cares about my WT palate anyway.
I just like a big ol' slab of butter on my bagel, toast, crepe, ass. Me and Paula Deen.

ali said...

nutella should take it's cues from vegas and just own its sinfulness.

Anna M said...

dipping pretzels in nutella

oh my

Eliana said...

THANK YOU! I have been yelling at the tv for a while on this front. No one else seems to care, so I guess Nutella is the same as broccoli.

Cafe Johnsonia said...

You know, some kids like m&ms when they were kids. Me? I asked for ferrero rocher. When I realized (on a trip to Italy at age 18) that nutella was the same stuff in those yummy little nuggets of chocolate hazelnut goodness....well, it was life changing.

My kids only see empty jars of that stuff around my house.

Rocketgirl said...

Our healthy breakfast? Waffle mix, a few spoonfuls of flax seed and a ton of food coloring - which probably negates the flax seed. The Nutella might actually bump it up to only moderately unhealthy...

Sarah said...

Just watched the commercial. "A Hint of cocoa"? Really? that's silly. It's a jar of chocolate yumminess.

Vern said...

Yeah, that's why I buy nutella. So I can slather it on WHOLE GRAIN BREAD.

Not.

MomBabe said...

I have never had nutella and I don't like pie crust.

Can we still be friends?

Marianne & Clayton said...

I laughed at the "healthy" spread in the commercial, but realized that it probably has less sugar than the raspberry jam I use. Huh.

And Nutella was made for crepes with bananas. End of story. How many spoons I clean making said crepes is not of any importance.

acte gratuit said...

I think if there's an upside to you losing your job it's that your posts have gotten funnier.

Can I say that?

Becky said...

i am so with you. i want to know what marketing person was like, "we really need to play up the healthy angle, guys!"

so i just grabbed my jar, here we go:

Serving Size: 2 TB
Calories: 200
Fat 11g
Saturated Fat 3.5g

First three ingredients: sugar, modified palm oil, cocoa....

but the next is skim so i guess i see where they are coming from.

And with that said, I think I better grab my spoon because this stuff is THE BEST! :)

I used so work at a crepery in high school and we had loads of this stuff. We kept them in squezzy bottles next to the crepe griddles. On my last day I layed on the flour, opened my mouth and my coworkers poured the nutella straight in! The best.

Becky said...

okay i take that back...hazelenut is the third ingredient not cocoa.

Kaerlig said...

I eat Nutella and sweetened condensed milk by the spoonfuls. Thats why I don't buy them.

JeremiahRenne332 said...
This comment has been removed by a blog administrator.
Amy said...

I had to bring a treat to book club so I took slices of Sara Lee pound cake, slathered them with nutella, and topped it with strawberries.

Heaven.

Beeswax said...

I discovered it while I was on study abroad in London. I ate it on bananas every day. Between the nutella and the cadbury vending machines in the Tube, I gained 20 pounds.

(Also, try it on smores. No more unmelted hersheys bars to wreck up your treats.)

Melody said...

"WHO CARES ABOUT THE CHILDREN?"

I love you.

I began eating Nutella in July 1976. .. visiting my cousin in Washington D.C... cousin brought it back from trip to Europe.

I used to drive to the German Market(don't remember the real name) in Salt Lake City to get it when no one in Utah County had heard of it.

My youthful glow and slender figure are due entirely to Nutella.

Azúcar said...

Mariana's.

Tyla said...

I am going to show my ignorance here - but what is Nutella and where can I find it? I live in Middle Tennessee (and evidently a cave) and have never seen it (except on cjane's finger) in any of my local stores. Sounds wonderful, though. I bet my 4 year old would love it!

Azúcar said...

Tyla, Nutella is like smooth peanut butter, except it's made with hazelnuts and chocolate. It is divine. Of course your 4 year old would love it. Now, listen to me closely: DO NOT let your 4 year old have any, because you will have created a monster. A monster with whom you'll have to share your Nutella. Do you have a Costco? My Costco carries it. It's worth ordering a jar online, if you need to.

Lisa said...

Everyone in my office is wondering why I am sitting at my desk "working" and laughing out loud. I have never purchased a jar of Nutella because I am certain that if I buy just one jar, I will end up eating thousands of jars during my lifetime. I don't smoke or drink, so maybe a few (thousand) jars of Nutella are okay? I am now seriously concerned that I will be picking up a jar of Nutella at the grocery store this week!

I am so happy to have found your blog! I will stop by often!

the Lola Letters said...

Oh, Nutella on s'mores? Wow, I am so glad that I read the comments!

This post was HI-larious.
Good fun.

adorned with life said...

I've always done this liberally. Until one day I looked at the calorie count per tablespoon, had a brain aneurysm, and figured out why I was fat. Of course, I figured it out BEFORE the aneurysm.

No more Nutella or candy (or gluten) and I fit into my October '08 clothes. Then you posted this and ruined everything.

Ciel said...

Discovered Nutella during a trip to Quebec where we slathered it on top of freshly warm croissants. I was inspired to buy it once after watching the foodnetwork where a panini was made out of pound cake, nutella and strawberries. Yummy. But I am holding out because my two year old just discovered peanut butter on a spoon is the best and I would like her to enjoy that experience before the upgrade.